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Let’s describe that tea pot scenario in another way: imagine that tea pot vendor told you, “dear customer, since this teapot has biomorphic shape that reflect nature surrounding at your backyard garden, so we give you 30 point. We also think that purple flower pattern matches those roses at your garden, so we give you another 30 points. On top of that, the golden detailing line can absorb solar energy and keep the tea warm, so we can give you another 40 point. With 100 points and up, you can get a customized teacup at your choice of color. “
Now, if we put an equation of designed teapot to be [Creativity of Teapot = 100 points + customized teacup at your choice of color] How much is that “creativity” part value to you?
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At the end of the day, will creativity be valued like Mastercard’s commercial?
Two tickets: $28, two hot dogs/ popcorn/sodas: $18, one autographed baseball: $45, a real conversation of creative solution with a tangible human being: Priceless
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In the next blogs, we are going to talk about how to get points and the teacup at your choice of color.