Advocacy Day 101 / by Hsiao-Wei Yeh

At the beginning of 2024, USGBC hosted a webinar about "Advocacy". This webinar helps the audience understand the essence of advocacy, especially in the green industry. The event encompassed a goal to connect the volunteers to policy officials in the future to reach a collective vision for our planet.



Who were there?

  • Moderator: Gracie Tilman, Advocacy Partnerships Associate, USGBC

  • Speaker: Jennifer Gunby, Senior Manager for State &Local Advocacy, USGBC

  • Guest: Maria Balzer- Pisciotta Souther, Regional Public Affair Manage, USGBC

Subine Roger, Member, USGBC


What is an Advocacy Day?

Advocacy Day is an event to connect like-minded supporters with elected officials on topics, such as climate change, energy-related policy, or any sustainability issues. 

Why do we need an Advocacy Day?

  • It is a "Day/Event" to educate policymakers on promoting sustainability in building design, construction, and operation.  

  • The event also urges policymakers to speed up on current issues and legislations related to green industry market sectors, including the LEED standard (Leadership in Energy and Environmental Design)

  • Present USGBC as a source for officials to engage in meaningful discussions or mission-driven projects. 

Why should we join an Advocacy Day?

Advocacy Day helps participants connect with local and regional officials on the issue of sustainability. This event draws awareness, raises funds, or intends to change behaviors regarding specific sustainability-related matters.

What if we cannot join the Advocacy Day?

There are other ways to participate in this meaningful event, such as: 

  •  Write a letter and comment on social media. 

  • Present a testimony, offer a speaking engagement

  • Support the Advocacy organizations

  • Get involved with the USGBC Advocacy working group. 

Of note: The Advocacy Day varies by geographic location. Each state picks its unique day to represent the significance of such an event. Contact local USGBC chapter for more information.